Having established the GCC’s PR division for M&C Saatchi, the world’s largest independent creative agency, Amy is a public relations specialist with over 13 years’ integrated marketing experience and extensive knowledge of the wider marketing and creative industries.

Prior to the six years spent running M&C Saatchi PR, Amy spent time client side in the press office at BBC Worldwide before leading campaigns for some of the world’s most recognisable brands at global agency Grayling, in both its London and Dubai offices.

A skilled leader, she understands what great client service looks like, what’s required to deliver meaningful results and how to get the very best from her teams by always making culture and wellbeing a priority.

After mapping out all the things she loved, and didn’t love, about the traditional agency world, Amy launched The Brill Collective and is now the passionate conductor of an ever-growing team of skilled consultants, pioneering a new approach to servicing the marcomms industry.

Amy has led multi-award-winning campaigns for clients across consumer, corporate and crisis communications categories and been recognised as a Rising Star, Face to Watch and Stand Out PR Professional by industry bodies. Most recently, she was included in CEO Middle East’s Women of Influence in the Arab World and appointed the prestigious role of judge in the Cannes Lion PR awards in 2021.

Amy’s experience alone spans multiple sectors, regionally and internationally.